Structure
Structure¶
Product-Unit Dimensions¶
Every Product-Unit must be defined across five dimensions:
1. Product-Unit (Identity)¶
A discrete commercial object that can be referenced in pricing, contracts, channel activities, and customer interactions.
Characteristics:
- Clearly identified and uniquely named
- Can appear alone or as part of a bundle
- Must be traceable through the operational workflow
2. Product-Unit Value¶
Defines why this unit exists commercially.
Includes:
- Customer-perceived value
- Business commitments
- Risk exposure
- Expected lifecycle contribution (revenue / cost / retention)
3. Product-Unit Context¶
Defines the dependencies required for a Product-Unit to function.
Examples:
- A swap credit only has meaning if a valid battery subscription exists
- An installation service requires a physical device as context
- A subscription requires an app onboarding context
4. Product-Unit Obligations¶
Defines operational duties the company must fulfill when the Product-Unit is sold.
Examples:
- Warranty terms
- Service response time
- Charger maintenance
- App support
- Battery replacement guarantees
5. Product-Unit Costs¶
Defines all costs directly mapped to obligations and value delivery.
Categories:
- Capital cost
- Operating cost
- Logistics & deployment
- Customer support
- Depreciation & lifecycle management