Index

Bundling Framework

Why Bundling Matters

Bundles combine multiple Product-Units into coherent offerings that:

For Customers: - Simplify purchase decisions - Provide economic value vs. individual components - Address complete use cases - Reduce transaction friction

For Business: - Increase average transaction value - Reduce sales cycle complexity - Improve product attachment rates - Enable market segmentation

For Channels: - Simplify sales narratives - Reduce agent training requirements - Enable standardized quotations - Improve sales velocity

Bundling Principles

1. Value Clarity: Bundle must provide clear economic or functional advantage
2. Operational Feasibility: Can be fulfilled without excessive complexity
3. System Compatibility: Works within Odoo/OVApp constraints
4. Customer Understanding: Easy to explain and understand
5. Channel Alignment: Suitable for target sales channels

Types of Bundles

See Types for detailed taxonomy.

Common Pitfalls

See Pitfalls for risks and mitigation strategies.

Bundle Design Process

1. Identify customer use case or segment
2. Select relevant Product-Units
3. Validate combined obligations are deliverable
4. Ensure cost/value alignment
5. Test system compatibility (Odoo/App)
6. Create bundle template
7. Train sales channels
8. Monitor performance and iterate