Composite

Composite

Composite Product Units

Meaningful multi-component product-units that combine elements from multiple categories.

Common Composite Units

Starter Kit - Physical: Vehicle + Charger + Accessories - Service: Initial setup and training - Digital: App onboarding - Total package for new customer activation

Delivery Driver Pack - Physical: Vehicle (commercial grade) - Service: Extended warranty + priority support - Deposit: Battery pool access deposit - Digital: Fleet management access

Multi-Battery Efficiency Bundle - Physical: 2x Battery packs - Service: Unlimited swap subscription - Deposit: Enhanced deposit for multiple assets - Digital: Advanced analytics access

Composite Unit Characteristics

Design Principles: - Address specific customer use cases - Provide economic incentive vs. individual components - Simplify sales and onboarding - Reduce agent decision complexity

Risks to Manage: - Hidden obligations across components - Cost/value misalignment - System (Odoo/App) bundling constraints - Customer misunderstanding of what's included - Over-complexity for agents

Value Proposition Requirements: - Clear pricing advantage vs. individual purchase - Coherent customer narrative - Simplified fulfillment workflow - Aligned obligations across all components

Composite Unit Template

# Composite Product-Unit: [Name]

## Components
- [Physical components]
- [Service components]
- [Digital components]
- [Deposit components]
- [Regulatory components]

## Bundle Value Proposition
- Customer benefit vs. individual purchase
- Use case alignment
- Economic incentive

## Combined Obligations
- Aggregated service levels
- Warranty coverage across components
- Support requirements

## Bundle Pricing
- Individual component prices
- Bundle discount
- Total bundle price

## Fulfillment Dependencies
- Sequence of delivery/activation
- Integration requirements
- Customer acceptance criteria

See Bundling Framework for detailed bundling methodology.